Major labels have teams. Independent artists should at least have a system.

Social media has become one of the biggest marketing channels in the world. Restaurants, boutiques, gyms, salons, real-estate agents, event promoters, medical spas, brand ambassadors, and influencers use short-form video to sell products, build brands, and hype openings. And they use music — your music — to do it.

Many of those uses are never licensed. Not because the businesses are malicious, and not because artists are asleep — but because there has never been serious infrastructure for the independent side of the industry to identify, organize, and act on unauthorized commercial uses.

“Major label artists have enforcement teams. Independent artists deserve access to better documentation and referral pathways too.”

Major labels and large music companies have increasingly pursued copyright infringement claims involving unauthorized uses of music on social platforms. Independent artists — the artists writing, producing, and recording the songs those platforms are built on — have been left with a camera roll full of half-preserved screenshots and no clear next step.

GeeseTrace Intake exists to close that gap. Not with promises. Not with lawsuits. With a database. With a workflow. With a referral pipeline. The same kind of infrastructure the majors have quietly relied on for decades — built, at last, for the artists who never had it.